Best Reference Books for Quantitative Analysis In Finance And Marketing

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List of "Best Reference Books for Quantitative Analysis In Finance And Marketing" compiled based on Amazon book reviews by experts. These books are used by students of top institutes, universities, colleges and professionals. Please feel free to suggest any other book on this topic using the comment section below.

  1. Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing) by Dominique M. Hanssens,Leonard J. Parsons,Randall L. Schultz
    Springer (Number of pages: 502)
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  2. Statistical Noise or Valuable Information: The Role of Extreme Cases in Marketing Research by Clemens Pirker
    Gabler Verlag (Number of pages: 197)
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  3. Maxdata: A Time Series Database System by Wilhelm A. Hennerkes
    Springer (Number of pages: 151)
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  4. Quantitative Analysis in Marketing Management by Luiz Moutinho,Mark Goode,Fiona Davies
    John Wiley & Sons (Number of pages: 342)
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  5. Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green (International Series in Quantitative Marketing) by
    Springer (Number of pages: 346)
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  6. Market Research: The Process, Data, and Methods Using Stata (Springer Texts in Business and Economics) by Erik Mooi,Marko Sarstedt,Irma Mooi-Reci
    Springer
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  7. Analyzing Decision Making: Metric Conjoint Analysis: 67 (Quantitative Applications in the Social Sciences) by Jordan J. Louviere
    SAGE Publications Inc. (Number of pages: 96)
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  8. Managing Downside Risk in Financial Markets (Quantitative Finance) by
    Butterworth-Heinemann (Number of pages: 272)
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  9. Quantitative Models in Marketing Research by Philip Hans Franses,Richard Paap
    Cambridge University Press (Number of pages: 224)
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  10. Henri Theil’s Contributions to Economics and Econometrics: Volume III: Economic Policy and Forecasts, and Management Science: 3 (Advanced Studies in Theoretical and Applied Econometrics) by
    Springer (Number of pages: 334)
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